What is a content strategy and why is it important?
If you want to know how Google finds the best page for your search query, the short answer is this:
They compare the words you type into words that appear in all of their internet site databases.
Basically, Google has downloaded the text of almost every website in the world. They organized the sentences into a large database. So when you search for Google, their computer crawls this database and gets the URL of the site that contains the search term.
Of course, this is an oversimplified overview of the actual situation. Search engines are now much more complicated, and the existence of words on a web page is only one factor in determining search rankings.
However, you can see why SEO (Search Engine Optimization) is taken so seriously. Because, at the very least, web pages that don’t contain user keywords are actually less likely to be related to the user’s keywords.
Therefore, when we refer to the creation of a “content strategy,” this usually requires the development of a set of keyword-optimized information articles.
There are several reasons for creating such content:
In a product-based online business model (such as a company that sells baby toys or video lessons), the site owner wants the visitor to accidentally discover his site and impress the image, video or content. Will eventually become a paying customer.