Keyword cost-per-click (approximately the amount paid by the Adwords publisher – when an ad is shown for this keyword.
So you can see why this information is valuable. Because, thanks to Google Keyword Planner, we can actually see:
The exact wording people use to search for products or services
And how many people are searching for these products or services
Using a large number of CSV files in Google Keyword Planner can be tricky. This is why Keyword Researcher was invented. It receives all of these excellent keyword data and integrates it into an operational database.
This is one of the most difficult issues in SEO. The answer to each business model is different.
In short, you should use keywords on your website that will help you market your products or services. Ultimately, if you have a deep understanding of your target audience, then the keyword selection task will be easier – before you sit down and view the keyword spreadsheet.
However, once you’ve gathered all the keywords together, it’s sometimes best to try to get those who just type the phrase in Google “put yourself aside.”
Did the product or service I sold solve this person’s problem?
Can I determine what the user is looking for based on the keyword phrase itself?
Can I create content for this query to satisfy the user that they have successfully completed the search?
Of course, there is no perfect algorithm to determine which keywords you ultimately target in your web content.